Prudential Financial has completed the sale of its life insurance venture, Prudential of Taiwan, to Taishin Financial.
As per the agreement announced on 11 August 2020, Prudential Financial sold its 100% stake in Prudential Life Insurance Company for approximately $187m.
In its announcement, Prudential Financial said that its move aligns with its strategic focus on Japan and emerging higher-growth markets globally.
Founded in 1989, Prudential of Taiwan provides individual whole life and other protection products to middle-market and affluent consumers.
Taishin will leverage this deal to enter the insurance space.
However, Prudential Financial’s asset management business, PGIM, will remain active in Taiwan through PGIM SITE.
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By GlobalDataLast November, Prudential said that it will discontinue sales of variable annuities with guaranteed living benefits.
The move was taken amid a period of economic turbulence and ultra-low interest rates.
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