Beneficiaries can consult with care managers who provide personalised support with tasks, decisions and challenges during the grieving process. Credit: BigPixel Photo/Shutterstock.

Prudential Financial has teamed up with bereavement support platform Empathy to provide beneficiaries with a suite of resources to help them through the grieving process.  

Empathy is a technology company that provides grief assistance, estate planning and probate through life insurance benefits. 

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Beneficiaries will have access to tools designed to assist with various aspects of bereavement such as funeral planning, composing obituaries and managing estate settlement.  

In addition, beneficiaries can consult with care managers who provide personalised support with tasks, decisions and challenges during the grieving process.  

The resources available through this partnership include a beneficiary hub, a wellness journal and assistance with insurance claims.  

Prudential Group Insurance Product and Underwriting head Jessica Gillespie stated: “By enhancing our beneficiary support, Prudential is reaffirming its commitment to providing access to holistic support to our customers in the moments that matter. 

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“Our goal is to be the rock our policyholders and their families can rely on through every stage of life, not only with financial protection but also with the emotional and practical support when they need it most.” 

Empathy co-founder and CEO Ron Gura said: “Our relationship with Prudential is an extraordinary opportunity for us to help more families through the complexities of loss by blending advanced technology with heartfelt care. Together we are taking a big step toward creating a world where every individual receives the support they need when they need it most.” 

Earlier this month, Prudential Financial named Andrew Sullivan as its next CEO, effective 31 March 2025.