RSA Insurance, NIG and FarmWeb have disclosed plans to rebrand and change their trading names to Intact Insurance by the end of this year.
Intact Financial acquired RSA in 2021, retaining its Canadian, UK and International entities.
Intact closed the acquisition with Tryg, which retained RSA’s Swedish and Norwegian businesses. Both Intact and Tryg co-owned RSA’s Danish business.
The company aims to expand in commercial insurance markets and enhance its specialty lines business in the UK by utilising the global footprint of Intact.
NIG, which operates under the RSA umbrella, was previously acquired from Direct Line Group. NIG and FarmWeb have been integrated into RSA, with the operational transition completed in May 2024.
Intact Financial, the parent entity, is known for providing property and casualty insurance in Canada, with operations in specialty and commercial lines in the UK and Ireland.
Intact Financial CEO Charles Brindamour stated: “The transformation of the UK business since it was acquired by Intact in 2021 has been exceptional. Intact has a global footprint with big aspirations for the future and RSA is already a significant contributor to the Group. Aligning under the Intact brand is a natural next step in our organisations evolution and strategy to strengthen our leading position in the UK, Europe and Ireland.
RSA UK & International CEO Ken Norgrove said: “Having brought RSA, NIG and FarmWeb together in 2024, we said we would move to one brand in the UK. As part of Intact we operate in an increasingly interconnected world and having a brand that unites our businesses globally will help in our ambition to outperform the market, become the best commercial insurer and to grow our Specialty Lines business in the UK by leveraging Intact’s global footprint.”
In 2023, RSA acquired Direct Line’s brokered commercial lines operations and sold its UK personal lines business to Admiral Group.
