According to the industry research group LIMRA, 95 million adult Americans have no life insurance whatsoever. To remind Americans of the need to include life insurance in their financial plans, the nonprofit LIFE Foundation coordinates Life Insurance Awareness Month (LIAM). Each September, LIFE is joined in this educational initiative by more than 100 of insurers and industry groups.
The initiative points to the website www.lifehappens.org, which contains further information for consumers. In addition to coordinating the campaign, the LIFE Foundation encourages all Americans to take stock of their life insurance needs during September.
