AXA Insurance has joined forces with Singapore Post (SingPost) to pilot a digital sales advisory service. It will connect SingPost customers with AXA financial consultants.

Dubbed AXA@POST Virtual Assist, the offering will enable SingPost customers to interact with AXA financial consultants on various insurance-related matters through a video interface.

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Through the video interaction, SingPost customers can get advice on financial goals. Furthermore, this includes checking the suitability of different insurance solutions. The AXA advisory service can also complete online applications for insurance solutions.

The AXA advisory service is said to be the first such remote advisory service in Singapore. It will be available in SingPost’s Jurong East Post Office in Westgate mall, as well as in Orchard Post Office in ION Orchard mall, and Pasir Ris Post Office in White Sands mall.

AXA Insurance managing director of life Sean Goh said: “AXA believes in leveraging technology to better serve our customers. With AXA@POST Virtual Assist, we’re delivering on that promise by taking a step forward to provide a seamless end-to-end service digitally and ensuring high quality personalised financial advice is readily accessible.”

SingPost senior vice president of post office network and financial services Marjorie Ooi added: “AXA@POST Virtual Assist dovetails with our Smart Post Office vision, where we seek to provide omni-channel access to postal and other essential services via our brick-and-mortar post offices and digital self-service platforms such as SAM and POPStation.”

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