This collaboration aims to enhance the customer experience for AFEELA vehicle buyers by offering insurance integration. Credit: jd8/Shutterstock.

Sony Honda Mobility of America (SHMA) has teamed up with automotive insurance solutions provider MOTER Technologies to offer integrated insurance solutions for new electric car brand AFEELA.  

This collaboration aims to enhance the customer experience for AFEELA vehicle buyers by offering insurance integration. 

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MOTER’s expertise in original equipment manufacturer (OEM) insurance programmes will be combined with SHMA’s AFEELA brand to develop insurance offerings that are in line with the vehicle’s technology.  

This partnership will empower AFEELA owners with tailored coverage options that adapt to “modern driving behaviours”. 

SHMA will utilise MOTER’s platform to incorporate insurance offerings under the AFEELA brand directly into the vehicle purchase process.  

This approach aims to provide AFEELA buyers with access to insurance coverage, simplifying the process and eliminating traditional obstacles linked to securing insurance. 

SHMA president and CEO Shugo Yamaguchi said: “We are confident in MOTER’s expertise and experience building next-generation OEM insurance programmes for AFEELA. We look forward to creating innovative insurance offerings for AFEELA together and offering our customers a truly modern customer experience.” 

MOTER CEO and co-founder Kenji Fujii stated: “With AFEELA, Sony Honda Mobility is redefining the next generation of mobility. We are excited to join forces and bring our comprehensive insurance platform directly into their vehicle sales experience. Together, we look forward to delivering a streamlined, innovative experience that meets the evolving needs of today’s drivers.” 

SHMA operates as a subsidiary of Sony Honda Mobility, a Japanese technology company specialising in mobility, which was formed in 2022 as a joint venture between Sony Group Corporation and Honda Motor.