Sun Life chosen as Canada’s top life insurer

Sun Life has emerged as Canada’s
most trusted life insurer in publisher Reader’s Digest
Association’s 2010 Canadian Trusted Brand
awards programme conducted on its behalf by opinion research firm
Harris/Decima. In winning the award Sun Life edged out its two
largest rivals, Great-West Life and Manufacturers Life.

Among attributes specified by
respondents that chose Sun Life, 97% said it was product
quality.

This was followed by customer
service, chosen by 94% of respondents. Third most important was a
positive personal experience with the brand and was specified by
93% of respondents.

Commenting on the award, Larry
Thomas, vice-president of Reader’s Digest Canada, said: “The fact
that Sun Life was chosen for this award speaks volumes about its
business and reflects well on Sun Life as an international
organisation.”

Sign up for our daily news round-up!

Give your business an edge with our leading industry insights.

Sign up