The integration is said to transform traditional automotive services by providing “intelligent analytics and personalised solutions”. Credit: Joyseulay/Shutterstock.

Chinese auto e-insurer SunCar Technology Group has integrated DeepSeek’s AI technology into its cloud-based service platform and car insurance software-as-a-service (SaaS) solutions.  

The integration will result in the addition of “intelligent analytics and personalised solutions”, which are said to transform traditional automotive services.  

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For car insurance, SunCar will now utilise DeepSeek’s algorithms to evaluate vehicle and insurance data.  

The company says that this will support accurate risk profiling, which in turn will help it offer customised insurance recommendations to its end customers, enhancing the matching of insurance packages. 

The deployment of DeepSeek across SunCar’s platforms is also claimed to streamline automotive service scheduling with real-time monitoring and maintenance alerts as well as ensure data security with enterprise-grade protection. 

SunCar CEO and chairman Ye Zaichang said: “This integration represents a transformative step in our commitment to technological innovation and service excellence.  

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“By leveraging DeepSeek’s powerful general intelligence and reasoning capabilities, we are not just improving our services – we are reimagining the entire automotive service experience while significantly reducing operational costs for us, our enterprise clients and our end customers.” 

Zaichang added: “Looking ahead, we plan to continue to expand our AI initiatives, with a particular focus on the electric vehicle market, which is the fastest-growing segment for auto-sales in China.  

“We expect to facilitate car owners’ transition from traditional to electric vehicles, including generating AI-driven incremental revenue through targeted promotions and customised insurance and auto-service solutions.”  

SunCar Technology Group recently named Breaux Walker as its chief strategy officer.  

Walker, who has more than 25 years of industry experience, joined SunCar in March 2024 as the consulting general manager for North America.  

SunCar, established in 2007, develops and operates cloud-based platforms, connecting drivers with auto services and insurance coverage options, facilitated through a nationwide network of sales partners.