Fast, a software firm for the life and annuity industry, has teamed up with Sureify, providers of a life and annuity platform enabling digital sales, service, and engagement, to digitally transform insurance.

Under the arrangement, Lifetime, the enterprise life and annuity platform of Sureify, will leverage microservices from the Fast platform to offer carriers with new platforms for expanding engagement with policyholders.

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This collaboration, according to Fast, will allow insurance companies and annuity providers to develop a lifetime engagement model by offering 360-degree insights.

Using the platform, insurers can launch of the most appropriate offering to the right client.

Furthermore, the combined solution can be easily integrated with external third-party data. This will functionality will enable insurance companies to swiftly develops products and revise processes to respond to the changing demands of their client base.

Sureify CEO and founder Dustin Yoder said: “Sureify has proven its ability to increase carriers’ engagement with their policyholders while driving success stories of lapse prevention, improved persistency and better Net Promoter Score (NPS).

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“Our partnership with FAST will accelerate digital transformation, deepening the value to carriers.”

FAST founder and CEO Tom Famularo said: “Insurers and annuity providers recognise the goldmine they have in their data and how they can better understand and serve their customers.

“The combined capabilities of FAST and Sureify, along with the rest of FAST’s platform, will enable life carriers and annuity providers to eliminate redundancy, attract and retain customers by offering a digital experience, and provide superior service their customers are demanding.”