Chinese investment firm Tahoe Investment Group has launched its new life insurance entity in Hong Kong to target wealthy local and mainland Chinese clients.

The new life insurance firm will be known as Tahoe Life Insurance. It will provide savings, critical illness, life insurance, medical protection and investment-linked products.

The new venture has been formed by Tahoe Investment Group after the company wrapped up the acquisition of Hong Kong’s Dah Sing Life Assurance in June this year.

Tahoe Investment Group chairman Huang Qisen said: “In Hong Kong, Tahoe Life acts as an insurance-finance platform committed to supporting the Group which actively develops its business across the globe to become a multi-faceted global financial chain.

“Tahoe Life has positioned itself as a high-end insurance provider, and will provide comprehensive services to customers according to the corporate mission ‘to serve and care for customers for life’, through which customers will share the success of the Group brought by its sustainable social economic development.”

Tahoe Life CEO Paula Wai-Yee Choi said: “With the establishment of a new brand identity and the support from the Group, Tahoe Life is devoted to providing leading-edge insurance services, investing in advanced insurance-technology which redefines the market and developing exquisite high-quality life insurance products so as to craft a brilliant future for our customers, thus becoming the industry leader in high-end life insurance market.”