TAL, the official life insurance partner of the AFLW, has announced initiatives supporting athletes on and off the field through its TAL Assister Program.

Launched in 2023, the programme compliments TAL’s partnership with the AFLW, supporting AFLW players through sponsorship, flexible career opportunities and positive engagement.

Furthermore, it includes sponsorship of AFLW doctors and physios providing on-field support, and of Workplay, powered by John Holland, to assist players build successful off-field careers. TAL is also funding a new career mentoring program.

This year, TAL has collaborated with AFLW athletes who have shared stories in a film celebrating the people whose off-field assists have made them the players they are today.

“It’s often the small, everyday acts of support that help us be our best,” stated Hawthorn FC Captain, Emily Bates, who features in the TAL Assister film alongside GIANTS player, Aliesha Newman and Sydney Swans player, Ally Morphett.

TAL Chief Customer and Brand Officer Alex Homer said the TAL Assister Program is aligned with TAL’s focus of helping Australians to be well protected and supported in building a life for themselves and their families.

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“In sport, an assist symbolises teamwork and enabling others to shine. What we wanted to highlight in this campaign – and what we heard from AFLW players – is while an assist on the field is one thing, in life, it can often mean so much more,” Homer said.

“Our goal is to play a part in helping AFLW players to achieve in their careers, on and off the field,” added Homer.

In August 2024, TAL updated its preventative health programme, TAL Health Plus, to provide easier access to discounts for customers.

Under the changes, TAL customers do not need to provide BMI details or upload evidence of a preventative test to receive a discount.

Launched in 2019, TAL Health Sense Plus offers eligible customers a 5% discount on their lump sum premiums every two years, when they undertake routine health screenings such as a skin check for the early detection of skin cancer.