Australia-based life insurer TAL has updated its preventative health programme, TAL Health Plus, to provide easier access to discounts for customers.
Under the changes, TAL customers do not need to provide BMI details or upload evidence of a preventative test to receive a discount.
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Launched in 2019, TAL Health Sense Plus offers eligible customers a 5% discount on their lump sum premiums every two years, when they undertake routine health screenings such as a skin check for the early detection of skin cancer.
The discount is available to TAL customers with Accelerated Protection insurance, purchased through their financial adviser or directly from TAL.
Aaron Newman, TAL general manager individual life product, said: “TAL is dedicated to helping customers protect their physical, mental and financial wellbeing.”
“The changes we’ve made to Health Sense Plus are based on feedback from customers and advisers, and designed to increase discount uptake, enhance loyalty and encourage healthy behaviours.
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By GlobalData“We want more customers to benefit from screening tests, which can detect and prevent many serious conditions, including cancer, diabetes and heart disease. We also hope to help advisers initiate more conversations with clients around the benefits of holistic health and the value of maintaining their insurance cover.”
“TAL Health Sense Plus is one of the ways we are building enduring relationships with our customers, helping them understand the value of their insurance and making it easier to maintain their cover,” added Newman.
Dr Priya Chagan, TAL general manager of health services, continued: “TAL is focused on helping people live a healthy and full life, by bridging the gap between awareness and action.
“We’re investing in TAL Health Sense Plus because we know that prevention is better than cure and early action leads to better health outcomes for customers, this makes good health sense and good business sense too.
“We also know that encouraging and rewarding customers for taking simple steps that can improve their health outcomes can enhance customer satisfaction and loyalty.”
