Talage, a provider of digital distribution software solutions for commercial insurance, has partnered with four Independent Insurance Agents & Brokers of America (IIABA) organisations to offer digital tools to their member agents and agencies.

A national trade association, the IIABA provides community and support to independent insurance agents and brokers through discounted access to tools, along with industry advocacy.

Under the partnership, Talage will offer members of the IIABA of California (IIABACAL), IIABA of Nebraska, IIABA of New Mexico, and the Ohio Insurance Agents (OIA) access to its digital distribution software solutions for commercial insurance.

Talage CEO Adam Kiefer said: “Independent agents and brokers face an extremely heavy lift in terms of acquiring new insurance customers today.

“By partnering with IIABACAL, IIABA of Nebraska, IIABA of New Mexico, and OIA, we are reaching a large number of agents who can focus on higher value tasks as many manual, administrative tasks are automated. We truly believe that the ability to offer existing and potential policyholders products and services in a digital environment is a game changer for independent agents and brokers.”

Amid the Covid-19 pandemic that has adversely affected the small commercial insurance market, Talage’s Wheelhouse technology is said to enable property and casualty (P&C) agents to sell small business coverages through any channel.

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The company aims to boost agent profitability and productivity by improving connectivity between insurers and agents using APIs. It is also said to bolster revenue from the small business segment while facilitating a better return on investment (ROI) across the value chain.

Commenting on the development, OIA CEO Jeff Smith said: “We love the opportunities to help our members be more successful.

“Furthermore, agents and brokers who are able to take an omni-channel approach to identifying, quoting, and placing new business today have a much greater chance of success than those still stuck in an analog world.”