Team Mercedes teams up with Allianz

Under the banner of promoting
road safety, Allianz has become a co-sponsor of the Mercedes GP
Petrona Formula One (F1) team.

“Visible commitment to road
safety is very important to us also as a signal to our 75m
customers all around the world,” said Allianz SE global head of
group market management Joseph Gross.

Gross stressed 3,000 people
die in traffic accidents worldwide every day and about 30,000
people are seriously injured. He added the Allianz logo will be on
the two main security features of the F1 cars: the head and neck
support system and the seatbelts.

The co-sponsorship agreement
with the Mercedes team extends the insurer’s long involvement in F1
which began in partnership with the Williams F1 racing team. In
2002, Allianz extended its involvement through on-track advertising
and in 2006 through pit lane branding. The sponsorship with what
became the AT&T Williams team ended at the end of
2010.

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