Uinsure teams with Beneficial mortgage network in an exclusive, single-tie partnership. In a three-year deal, the insurance firm will be the sole provider of general insurance for Beneficial.

The firms integration into eKeeper will enable advisers to automatically obtain binding quotes via Uinsure’s API and allow users to obtain a 100% mortgage to GI quote ratio.

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Additional existing partnerships with Uinsure include London & Country, Mail Finance and several Building Societies.

The partnership follows the launch of the firms new non-standard product released in February. Advisers are now able to quote and buy online for a range of non-standard categories, offering further flexibility and diversity of products available to the client.

Uinsure chief innovation officer David Smith said: “We’re absolutely delighted to become the sole GI Provider for Beneficial network. We have built a great relationship with Beneficial over the past few years and we are thrilled to announce this latest tie-up which will ensure their customers are protected with multi-award-winning Defaqto & Moneyfacts 5 Star-rated Home Insurance.

“We recently made our quote journey even quicker, reducing the final eligibility question set down to just three checkboxes to make our process faster than ever before. Following today’s announcement, we will be working closely with Beneficial Life to maximise the GI potential of the network and with our technological advances it has never been easier.”

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Beneficial director Jason McDonald added: “We’re excited to have joined forces with Uinsure in this exclusive partnership. Uinsure shares our core values to provide customers with products of the highest quality as well as outstanding customer service and their 5 Star rated products will ensure that our customers are provided with a comprehensive level of cover which I’m confident they will be impressed with.

“Now more than ever the topic of protection is high on our customers agenda and the speed of the Uinsure /eKeeper integration makes light work of what used to be a labour-intensive job. Removing all the unnecessary questions and giving Advisers an instant competitive binding quote for every mortgage customer, without any effort, means more customers can now be advised on the merits of quality home insurance. It also provides Advisers with a new revenue stream, which in today’s climate is very welcome.”