Fin-tech company, Certua, has revealed its plan to launch a UK robo-life insurer in 2017.

Certua’s robo-life insurance service aims to identify risk exposure throughout an individual’s life span, creating products and services that can auto adjust based on customer need.  It will be Certua’s first offering.

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Certua said its robo-life insurance service will combine innovative technology and an effortless user experience to enable end-clients to have one insurance policy with multiple different benefits, each driven by a different data source on either an advised or self-serve basis.

Through intelligent use of data, the company said it has the ability to provide real-time personalisation of financial solutions, and ongoing recommendations with the customer right at the centre of the process.

Tom Williams, CEO of Certua said:  “We believe that the future of financial planning is going to involve a combination of advised and self-service solutions powered by technology. With Certua, we wanted to create a proposition that would augment [an] adviser’s abilities and provide the option for either advised or self-serve depending on individual needs.

“We see the split in protection and investment advice following Retail Distribution Review as detrimental to the end client, and our solution provides a platform to bring it back together with the aim to enable genuinely holistic financial planning; allowing individuals and their advisers to buy rather than be sold and to insure themselves with simple, modern and relevant digital solutions.”

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The fin-tech company, founded by chairman John Levin, and headed up by CEO and Co-Founder, Tom Williams, will also have the support of advisory board members, data scientist Peter Hayes, ex-CEO of Old Mutual, Jim Sutcliffe, Chris Traynor, chief executive of BE Capital limited and Donal Smith, formerly CEO of Data Explorers.

Non-executive directors include industry experts, managing director of SEI, Brett Williams, and technology entrepreneur, Jules Pittam.

For all the latest insight, news and data on the global life and health insurance and reinsurance markets, visit www.lifeinsuranceinternational.com