Beagle Street is a part of the BGL Group, one of the UK’s largest consumer insurance groups ,which serves more than 7 million customers.

Sabio has deployed web chat technology from LivePerson to make a live chat service available to Beagle Street customers to enable them complete their online interactions.

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The British insurer believes that working with Sabio to implement LivePerson web chat will provide an additional real time support channel for customers, as well offer the BGL Group with direct feedback on the Beagle Street customer journey. This will enable the group to continually improve the digital experience offered and minimize customer effort.

BGL Group technology & process associate director Jayne Lansdell said: "We established our Beagle Street brand to modernise the way people buy life insurance, with a goal of making a traditionally complex process much simpler and more accessible.

"Having a LivePerson web chat solution in place means we can immediately engage with those people who might be stuck at a particular stage of the Beagle Street customer journey, and chat with them to help them complete their interaction."

Sabio multi-channel solutions head Matt Dyer said: "With LivePerson technology in place, organisations such as the BGL Group can immediately identify potential bottlenecks or service disconnects within an online customer journey and provide immediate support."

LivePerson’s real-time engagement and online chat technology enables organizations to create more meaningful online interactions with customers, which ultimately results in higher conversion rates.