Vitality has announced a new campaign to support members and advisers during the Covid-19 pandemic.

The campaign has two segments:

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  • A well being campaign, and
  • A Vitality Adviser Speaker Series.

The wellbeing campaign features Vitality Ambassadors such as Olympian Jessica Ennis-Hill, rugby player Jonny Wilkinson, and ex England netball coach Tracey Neville.

It shows them all showing their lives in lockdown. Furthermore, they share their own favourite recipes, workouts and personal insight into their coping mechanisms.

Content goes live on the Vitality Instagram at 4pm every day and will be boosted by a TV advert. The advert goes live from 24 April 2020.

In addition, the Vitality Adviser Speaker Series is a number of talks run by Vitality featuring industry experts, business and political leaders, medical and sports professionals, plus Vitality’s in-house experts.

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They run every Tuesday and Thursday at 10am for 45 minutes and are open to all advisers.

Neville Koopowitz, CEO of Vitality, said: “At the moment we are all experiencing challenges and restrictions that are affecting our lives in multiple ways. With the majority of people in financial services now working from home, and interacting with clients in ways that would barely have been imagined a few months ago, we wanted to make sure we could offer support to advisers that goes beyond that traditionally available by offering inspiring speakers, who provide unparalleled insight and insightful information.

“Alongside this we have recognised that our life at home is significantly different and some people, including advisers, may be finding it hard to prioritise physically activity or time to look after their mental health. What’s more, some people may find that being at home for such a long time exacerbates both of these things. By bringing together our Ambassadors, we hope to inspire people to prioritise looking after themselves in this way, whether they be members, our advisers or the wider general public.”