Insurer VitalityLife is reducing the length of its plan provisions by utilising a modular approach.
The change aims to simplify and improve the experience for members when trying to understand their plans. As a result, each member will only receive information directly relevant to purchased coverage.
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Furthermore, documents will have hyperlinks to directly relevant sections through to increase ease.
Depending on the cover chosen, the number of pages and/or total word count in the new plan provisions will decrease by over 50% on average.
VitalityLife deputy CEO Deepak Jobanputra, said: “By personalising our plan provisions for each individual member and including parts relevant to the person’s cover, we are simplifying and drastically reducing the length of the current document, making it far more user friendly. This digital-first approach makes it easier and quicker for our members to navigate and understand their plan.
“Given the range of flexible options available with VitalityLife, it’s natural that our plan provisions can be extensive in order to accurately describe the cover we provide. Through the use of technology, our new personalised plan provisions, will make it easier for members and advisers to navigate, plus reduce the environmental impact when plan provisions are printed.”
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By GlobalDataTom Conner, Director at adviser Drewberry, said: “This is excellent news for consumers. Lots of research has shown that a key reason for not taking out protection is the perceived complexity of the product, so anything we can do to reduce complexity and tailor our documentation to specific clients is a big step in the right direction.”
The updated plan provisions are available with all new VitalityLife and VitalityLife Essentials plans. It will also be rolled out to mortgage plans, business protection plans and relevant life plans in the future.
Earlier this year, the insurer launched an online signature-free solution to make it quicker for advisers to place protection plans in trust.
In addition, advisers can set up a trust as part of the protection application using VitalityLife’s Adviser Hub self-service portal. The signature-free solution is available for all new personal and business protection plans on VitalityLife.
