VIU by Hub, known for its omnichannel insurance brokerage platform, has acquired Insuritas, an embedded insurance provider for financial institutions, for an undisclosed sum.
Insuritas, which has partnerships with more than 100 banks and credit unions across the US, will enable VIU to offer its technology and team of impartial advisors to a banking customer base.
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Insuritas CEO Jeff Chesky, COO Dave Grimson, CMO Donna Jermer and their team will join VIU.
VIU, powered by the global insurance brokerage and financial services company Hub International, enhances the personal insurance experience through its embedded broker platform and omnichannel approach.
The platform provides insurance quotes from various carriers, along with personalised coverage and advice.
VIU president Bryan Davis said: “With strong partnerships in the financial institution space, this acquisition marks a significant milestone in VIU by HUB’s mission to provide consumers choice and neutrality throughout their purchasing journey. We are excited to build upon the momentum of Insuritas by combining their expertise with our enhanced digital capabilities and customer experience, empowering financial institutions to drive revenue and improve retention.”
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By GlobalDataChesky commented: “We look forward to leveraging VIU by HUB’s strength as an innovative digital insurance marketplace to grow our existing relationships and expand new capabilities within the financial institution space.”
In April this year, VIU launched a life insurance marketplace that streamlines the application process.
Customers can fill out a one-minute questionnaire to receive real-time quotes from more than 50 national carriers, compare different policy options and receive expert guidance from VIU’s team.
