Zipari, a US-based technology startup that develops products for health insurance carriers, has raised $22.5m in a series B funding round led by Vertical Venture Partners.

Health Velocity Capital, Healthworx, the healthcare investment and innovation arm of CareFirst BlueCross BlueShield and Horizon Healthcare Services also took part in the round.

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Zipari plans to use the funds to expand distribution channels, increase partner integrations, and scale the development of its configurable product lines with focused investments in strategic innovations.

Zipari CEO and founder Mark Nathan said: “We’re proud to have completed our Series B round, which will allow us to build on the momentum we’ve experienced over the past five years.

“Driven by demand for a solution that provides personalized member engagement for health insurance, and for a return on investment that maximises the value of members using next-best actions to improve health and reduce operational expenses, Zipari now serves 18 health insurance carriers; more than 13 million members using Zipari products.”

In May 2019, Zipari introduced CX Engagement Hub, which provides payers with two main capabilities. The first is to attach a value to their cross-departmental goals for each member and the second is to arrange and prioritise engagement by means of a consumer’s preferred communication channel.

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Zipari had also launched its Partner Network, which is meant to assist health plans accelerate delivery of integrated customer experience (CX) and offer a certified portfolio of CX solutions.